Founder, Sabi
Dear Customer,
I am Simy Dhar, the founder of SABI. I’d request you to give this letter a read.
Pashmina, the fabric of our creations, has been intertwined with my family's history for generations. My grandmother, a remarkable woman of unwavering determination, wove Pashmina not just as a livelihood but as a testament to her strength and creativity. As a young widow, she single-handedly supported her three children through her craft. Her Pashmina creations were not just garments; they were symbols of her perseverance and love.
Her story is not unique but is a reflection of countless women in Kashmir, whose lives are intertwined with the delicate threads of this luxurious fabric. My grandmother’s story mirrors the struggles and triumphs of countless women in Kashmir who rely on their art to sustain their families. The craft of Pashmina weaving is not just a tradition; it is a lifeline for many, offering financial independence and a sense of pride in their cultural heritage. That is what we have to seek too - to empower people around the art.
SABI is more than a business; it's a passion project, embodying my family's legacy and my dedication to preserving Kashmiri craftsmanship. With my extensive background in techno-commercial and consulting roles, I ensure SABI is not just a commercial venture but a true labor of love. I envision SABI growing like a fine wine, gaining value and cherished memories over time. I invite you to not just purchase SABI products, but to cherish and pass them down for generations, just as I hope to pass down this legacy to my young ones.
Staying true to my passion and commitment to my vision, I pledge that;
Commitment to the Art: SABI is and always will be dedicated to preserving the authenticity and craftsmanship of its products. Each item is meticulously handcrafted to stand the test of time and honor the artistry of Pashmina. We ensure that each piece is a labor of love, created in the traditional manner, and given the time and attention it deserves.
Buy Back Promise: If you ever want to part with your SABI products, you can sell them back to us. We'll ensure that they find new homes where they'll be loved and cherished, continuing their story for generations to come.
Thank you for choosing SABI. Your support means the world to us!
We’d love to hear your thoughts, feedback or suggestions about our brand. Drop a mail to xyz@sabi.com or meet me at Kashmir Art Emporium
With heartfelt regards,
Simy Dhar - Creator, SABI
