Sunita - The Artisan Extraordinaire:

Sunita's story transformed her into an essential association for SABI. As the owner of a successful boutique in Jaipur, Sunita's expertise in embroidery and design was unmatched. However, when the pandemic struck and her business faced closure, Sunita found herself at a crossroads.

It was then that SABI collaborated with Sunita for her meticulous craftsmanship and eye for detail. She embarked on a journey with us, transforming ordinary pieces of fabric into exquisite works of art. Her designs became an integral part of SABI's collections, captivating hearts with their beauty and elegance.

Sunita's story is a testament to the transformative power of collaboration. What started as a challenging time for her blossomed into a partnership that not only sustained her during difficult times but also elevated her artistry to new heights. Today, Sunita is not just an artisan but a vital part of SABI's success story, her creations adorning the lives of those who value true craftsmanship and artistry.

Kashmir Gifts Emporium (KGE) - Preserving Tradition, Embracing Innovation:

In the world of traditional Kashmiri craftsmanship, Kashmir Gifts Emporium (KGE) stands as a beacon of heritage and artistry, with a legacy dating back to 1969. When SABI sought to blend tradition with contemporary flair, KGE became a vital partner. Their expertise in the art of weaving and crafting high-end shawls and carpets perfectly complemented SABI's vision. Together, we have curated a collection that embodies authenticity and purity, staying true to the essence of handcrafted luxury. KGE's commitment to preserving the heritage of Kashmiri artistry while embracing modernity has been instrumental in SABI's journey towards becoming a renowned brand.

KGE has not only been a business partner but also a significant support system for SABI. The presence of KGE's showroom has played a pivotal role in SABI's travel trajectory, providing a space where clients can meet and interact with our founder - Simy, instilling confidence in the brand. This acknowledgment highlights the strong support system that SABI has in KGE, further strengthening the bond between the two entities.

Her story is not unique but is a reflection of countless women in Kashmir, whose lives are intertwined with the delicate threads of this luxurious fabric. My grandmother’s story mirrors the struggles and triumphs of countless women in Kashmir who rely on their art to sustain their families. The craft of Pashmina weaving is not just a tradition; it is a lifeline for many, offering financial independence and a sense of pride in their cultural heritage. That is what we have to seek too - to empower people around the art.

These individuals and entities are more than collaborators; they are the pillars upon which SABI stands tall, showcasing the beauty of tradition and human spirit.